The US sporting goods brand Reebok is already over 100 years old and is one of the biggest in the industry. It is also very well known in Germany as a subsidiary of Adidas.
Inviting and perfectly staged, Reebok unveiled its new products at the "GDS - International Shoes & Accessories" trade fair in Dusseldorf. With huge suspended banners, the toning technology attracted all eyes. The result was an all-around successful trade show appearance that staged the various innovations interestingly and with sophistication.
▶︎ Further projects for Reebok
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